Keeping the doors of your small business open can depend upon your ability to market to potential clients. Email marketing has been a cornerstone strategy throughout the technological era. Prior to this, companies were limited to direct mail for advertising. Read more...
Unintentional gaffes and mistakes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to their own marketing efforts. Read more...
Unless you're an accountant, the word accounting probably strikes fear in your heart, or a little bit of nervousness, at least. For aspiring entrepreneurs, the feeling is probably amplified. After all, poor bookkeeping from the start not only can set a project back in the short term, it can really come back to bite you over the long haul. Read more...