Resumé / BioContract negotiation, branding and identity, messaging, trade shows/seminars/events.
Development of innovative, successful marketing strategies, programs and campaigns to maximize brand awareness and increase lead generation and conversion rates across all disciplines of Marketing Communications.
Creative, outgoing, results-oriented marketing professional proficient in all aspects of marketing communications activities. Focused on generating sales and growing profits through the use of interactive marketing campaigns, public relations, web-based campaigns, and all aspects of corporate meeting planning, tradeshows, corporate event marketing, advertising and promotions. Proven track record in strategic planning, development, management and delivery of projects on time and within or under budget. Skilled at business analysis, project management, managing staff and clients, who is deadline and ROI driven with extensive creative problem solving skills.
Work History
Marketing Events Manager - MRV Communications - 3/2007 - 12/2011 -
Marketing Events Consultant, 10/1995 - 3/2007 - Consult with a number of clients to develop plan and execute trade shows, seminars, press conferences, user groups and product launches. Structure partner programs, lead generation activities, introduce and nurture social media initiatives, create metrics to effectively convert leads, manage press relations, develop advertising campaigns, design brochures and marketing collateral, write press releases, negotiate contracts and manage budgets
Consultant/Director of Marcom, Women in Technology International 10/2000 - 9/2006
Developed and executed budgets, plans and content for three conferences, five trade shows and career fairs, eleven networking events per year. Responsible for structuring and obtaining corporate sponsorships, creating mass mailings, building partnerships with large corporations to form chapters, cross promoting WITI events with other technology events.
Representing WITI at other industry events by having a booth, speaking at conferences, and holding membership drives. WITI is a non-profit international association of female executives working in various sectors of technology to build relationships and foster opportunities for women who want to enter the high-tech industry by creating an environment that attracts candidates.
Consultant/Show Director, CTI Expo 1998 - 2000
Launched this competing event in response to the sale of CT Expo, which was the largest event in the Computer Telephony industry for 6 years. Organized all aspects of 450 booth exhibit floor, seven special interest pavilions, with eight conference tracks and four keynote addresses. Launched six events in; Baltimore, San Jose, Washington DC, and Las Vegas.
Consultant/Show Manager, Telecom Business Exposition 1997 -1999
Managed all show operations, negotiated and contracted all show services, put together exhibitor kits, worked with exhibitors to put together four technology pavilions Organized all aspects of 450 booth exhibit floor and seven special interest pavilions. Organized twelve conference tracks researched topics and engaged prominent speakers. Events held in New York and Anaheim
Consultant/Show Manager, Computer Telephony Conference & Exposition 1995-1998
Served as Operations Manager for five yearly tradeshows, developers' conferences and seminars, organized all aspects of 800 + booth exhibit floor and twelve special interest pavilions. Negotiated and managed all contracts, obtained sponsorships, was responsible for all marketing communications mediums including print advertising, invitations, radio and television spots..
Marketing Manager, Dialogic Corporation 9/1988 - 7/1995
Intensive interaction, promotion and cooperation with toolkit and technology partners. Developed partner marketing programs, was responsible for all customer/partner market development activities. Conducted research of current and emerging markets to determine direction to focus marketing efforts. Prepared summary reports to senior management, with recommendations for timely marketing opportunities.
