Repost (67) Reply (4) Share Reposted 1/27/2022 3:17:40 AM
Maximize Profit From Lean Advertising
The footwear industry has traditionally been a hot example of memorable advertising, with brands such as Nike and Reebok spending millions to sign athletic endorsers and hire ad agencies that create spectacular TV campaigns. Because viewers actively choose online videos, they watch them more attentively than they watch TV ads.
Lower cost isn't the only reason to consider online video. Read more...
Repost (66) Reply (10) Share Reposted 1/27/2022 1:38:39 AM
How To Plan For An Early Retirement Now
As startup entrepreneurs and business managers, many of us dream of leaving the workplace while in our 40's or 50's instead of sticking it out until age 65. Early retirement is a tempting goal, but it can be tough to achieve.
There are four major obstacles to early retirement:
Using Social Media Influencers as a Marketing Strategy for Better ROI
Influencer marketing has become a primary choice for companies and brands that want to increase exposure and get connected with a larger pool of potential customers.
But, what comes into question is the way brands tackle their campaigns. Read more...
10 Content Marketing Ideas to Promote your Small Business or Startup Company
Did you know that business marketers who use smart content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders?
In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.
Every year, customers have increasing control over what marketing messages they wish to consume. Read more...
3 Absurd Myths About Using Technology in Small Business
Risk taking is second nature to most entrepreneurs, but technology issues can make them turn cautious. Too often, business owners believe they don't have the expertise or financial resources to take full advantage of technology. Read more...
As startup entrepreneurs and business managers, many of us dream of leaving the workplace while in our 40's or 50's instead of sticking it out until age 65. Early retirement is a tempting goal, but it can be tough to achieve.
There are four major obstacles to early retirement:
Today's marketing experts realize that shareable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you'll gain access to 1000's of new potential followers, earn tons of referral traffic, and gain permanent links that boost your website's potential to rank higher in Google searches.
But what makes a piece of content "shareable" in the first place? Logic would dictate that there are certain qualities that shareable pieces have in common, and if they do, it should be possible to replicate those qualities in your own work.
So what makes people want to share content with others on social media, and how can you use this to your advantage?
Technical Factors
Videos, quizzes, and list-based articles tend to get more shares than other types of content, possibly because they're relatively quick and easy to digest. Read more...
Repost (57) Reply (6) Share Reposted 1/26/2022 11:38:49 AM
4 Steps to Crowdfunding Success
The biggest problem that many small businesses throughout the United States face is how to secure startup or initial funding from traditional lenders. Since the 2008 financial meltdown, banks are under a lot of pressure to make safer loans, resulting in stricter underwriting guidelines and fewer loans being approved.
With the advent of crowdfunding providing a more accessible option, the amount of small businesses with crowdfunding campaigns has significantly increased. Read more...
Repost (60) Reply (3) Share Reposted 1/26/2022 11:17:49 AM
5 Networking Tips That Entrepreneurs Need to Know
How can you maximize the benefits of attending professional networking events as an entrepreneur or business owner?
1. HAVE AN AGENDA.
Not all networking events are created equal. It behooves you to research the best of the bunch in your area and decide which might be best for your overall start-up goals. Read more...
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