Startup Guides > How To Be A Better Manager - 4 Tips

This topic may be controversial, but it's a dilemma all high-performing managers grapple with: You want your employees to perform at their best, but there's a fine line between being a tough manager with high expectations and being an unreasonable a**hole. Here are 4 tips to ensure that you're on the right side of the line and don't lose your best workers:

1) Give your employees a reason to give a crap.

It can be tough if you're providing a commodity product or service versus curing cancer, but everyone is in business to serve a need, so make sure your employees understand that. Why do their jobs matter? Why is what they're doing today important to customers? What happens if they succeed or fail? Clarifying the importance of what your workers do helps employees stay focused and committed, even when the demands are great...