Startup Guides > What to Do When Your Startup's Market Size Is Overestimated

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Starting a business often feels like embarking on an exhilarating journey. You've got your map, your gear, and your destination in sight. But what if, midway through your venture, you discover that the map you were following had some major inaccuracies? One of the most significant challenges for startups is when initial market research overestimates the potential market size. This miscalculation can lead to unrealistic growth expectations, budget overruns, and strategic missteps that threaten your startup's viability.

In this guide, we'll dive into how to identify and address an overestimated market size, providing practical strategies to realign your expectations and optimize your business approach for sustainable growth...