Startup Guides > What to Do When Market Misalignment Threatens Your Startup's Success

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Starting a business is like setting out on an adventurous journey. You've mapped your route, packed your bags, and set your sights on the horizon. But what happens when you discover midway through that your destination isn't where you thought it was? For startups, this moment of realization often comes in the form of market misalignment: discovering that your product or service doesn't quite meet the needs of your target audience or solve a significant problem.

Market misalignment can be a serious threat to your startup's success. It can lead to stagnant sales, wasted resources, and ultimately, failure. However, understanding how to recognize and address this issue can turn a potential setback into a growth opportunity. In this guide, we'll explore what market misalignment is, why it occurs, and how to effectively realign your product or service with market needs to ensure long-term success...