Startup Guides > 3 Secrets To Marketing Your Small Business Successfully

Small business entrepreneurship shapes the economy. However, it's difficult, especially during challenging economic times, to shape anything if no one knows about your products or services.

Here are 3 pieces of marketing advice to small-business owners who need to get the word out:

1) Target your customer.

According to one of Bill Cosby's famous quotes, "I don't know the key to success, but the key to failure is trying to please everybody." Now, he doesn't mean saying "Please" is the key to failure. The message is that you can't be all things to all people.

With promoted company listings, you have a much better chance of making a connection with a customer if you know specifically who they are and what they want. A big part of being a brand is making hard choices about targeting your best and potentially most loyal customer base. The more focused the better so that you can create a customized experience that will make your brand indispensable in their lives. ..