Startup Guides > With So Many Social Networking Sites, Which One Is Right For Your Business?

Does it seem like you're being pulled this way and that by the latest and greatest social site - Pinterest, TikTok, SnapChat, Instagram, LinkedIn, YouTube, Facebook, Twitter etc...? While you don't want to miss out on the action, don't waste time with the "next big thing" unless it's right for you. Chances are, the same users are on multiple sites, and you can still reach the majority of them by focusing on just one or two sites OR by using a service like 40Billion's promoted posts which helps promote your business across multiple sites automatically to save you time. With that in mind, below are some guidelines for making the most of your social media forays.

Ignore the chatter about how much web traffic a certain site is receiving each month, and take a look at what your competition is really doing. Surf around online to find out which sites work best for others in your industry. Spend time observing now, and you'll spend less time erasing your profile from the latest social fad later...