Startup Guides > The Real Reasons Why VC Investors Delete Your Emails

What should you include in an introductory email to a potential VC investor if your goal is to actually get them to open it and read it? Although every investor pitch and every investor is different, these 4 blunders are common to most of the unsuccessful ones:

1) The email has a worthless subject line.

Too often, entrepreneurs use boring, worthless subject lines in their investor pitches. Your subject line is your make or break. If it's interesting and relevant, the email gets opened. If it's vague, the email gets deleted without a second thought.

Make sure your subject line is specific, concise and relevant to the recipient. Even better if you can make it interesting. Think objectively... Would you open this email?..