Startup Guides > 4 Simple Ways to Improve Your Marketing Language

Do you speak marketing jargon and sales gibberish? Online attention spans are short and competition intense these days, so clear language is essential to make your social media marketing perform and incite interest in your business.

As in all relationships, people connect with straightforward and honest communications. These 4 tips will help you create effective marketing descriptions to build your reputation and business:

1) Clarify your thoughts.

The first step toward understandable language is clear thinking. Before writing any business message, take the time to distill key points about your company. Can you describe your product or service clearly and succinctly? What qualities differentiate your offerings from others in the industry? How will customers benefit? If you can't reply to these questions without hesitation, focus on developing clear explanations.


2) Energize your descriptions.

Through your words, you can convey action. To create promotions with impact, delete strings of adjectives. Also, try to avoid overused descriptions that have lost their meaning. Instead, rely on verbs full of energy. Pinpoint the specific advantages of products and services, and convey a sense of urgency - like "Save time and money now!"

3) Simplify your sentences.

Through simple language, you can help readers understand your business. Complexity and clutter make processing information difficult, so don't pack multiple ideas into sentences. Make your thoughts easy to digest by using words that readers recognize, rather than forcing them to grab a dictionary to define SAT terms. Many don't have the time and will stop reading at the first stumbling block. Shorten each group of words, and remember the importance of a period.

4) Refine your drafts.

After drafting your promotion, such as in promoted posts, review the wording with objectivity. Process the information as if you were a customer just learning about your business. Get rid of every word that is confusing or unnecessary. Simplify and polish every word to help the essence of your companies, brands and messages rise to the top.

Recommended: Why Starting a Business and Becoming an Entrepreneur is Risky