Why Startup Entrepreneurs Need To Be More Like Reporters
The new marketing concept of brand journalism is the practice of covering your business and industry like a reporter. In other words, you're transforming your marketing efforts into publishing efforts.
The big guys in your industry are likely already fully established. In fact, some are practicing this new style of content marketing so effectively you probably haven't even noticed that their content is marketing driven.
Here are four tips on how you can get started:
1. Lose yourself.
We've been bombarded with "me" messaging for decades: My service, my product, my company. So people today innately tune "me" out. It is imperative you evolve from the "me" business that is common in public relations efforts. Try storytelling to attract, engage, entertain and inform your audience...