Startup Guides > How to Create an Inbound Marketing Plan for Success

Online business owners have 2 primary choices for building a customer base on the Internet. You can invest your time and money in attracting new customers one-by-one, using techniques such as cold calling, pay-per-click advertising and media buys. These techniques are referred to as "outbound marketing" because you must push out your message and hope it falls on receptive ears and generates new customers.

But outbound marketing is becoming less effective due to the growing number of sales messages prospects are exposed to every day. For this reason, more online marketers are turning to "inbound marketing." This is a process by which you build and distribute valuable content that enables new customers to find out about your business without direct involvement on your part...