Startup Guides > How to Brainstorm Breakthrough Ideas for Your Business

With the new year approaching, now is a good time to reflect on your current business and find the spark for your next breakthrough idea?

No clue what that is? To ignite new light bulb moments, start with these four great idea generation tactics:

1) EMBRACE FEAR

Ask yourself: "What scares me most?" Then, explore that dark space. What if you overhauled your product and reintroduced it - what features would it have? Where would you invest money if you replaced a major conference or trade show with other lead-generating activities? Even if something is working for you, is there a way to make it better? As for your competition, instead of studying what they're doing, contemplate what they're afraid of, too...