3 Ways to Grow Your Small Business Brand on Google
Google and other search engines love big brand names -- and for good reason. But that doesn't mean smaller companies
don't stand a chance when it comes to search engine optimization (SEO).
With regard to natural search results, the better the results Google can deliver, the more people will use its service. To provide the best possible results, Google tries to identify website elements that provide quantifiable proof that users find a given site valuable, as well as to refine its ranking algorithms to ensure that these factors are prioritized. Website branding falls into this category because users tend to trust and engage more with website brands they know than with lesser-known competitors.
If you spend time on any SEO news website, you'll likely find dozens of articles about how difficult the world's largest search engine is making it for small-time webmasters to compete with the big brand boys. But instead of moaning about the fact that bigger brands seem to receive advantageous treatment in natural search results, follow these three tips to harness the power of branding for your own site:..