4 More Ways to Create a Brand That Customers Remember

Did you know it takes less than 5 seconds to form a good or bad first impression? If your business doesn't capture attention at first glance, not only are you missing out on brand recognition but on potential sales too.

If you haven't felt your brand is quite at the level you envisioned, use these tips to step it up. From messaging strategy to visual content creation, here are 4 ways to make sure you're delivering consistent, on-brand content...

1. BUILD YOUR BRAND MESSAGE AROUND YOUR "WHY?"

People want to feel like their purchase matters. When they connect with a brand, they tend to connect more to a particular attribute or promise that made them feel good. Focus your brand communication around the "why."

For instance, which of these sounds more purpose-driven?..