Startup Guides > Make Your Small Business Email Marketing Successful - Follow These Steps

The benefits of email

Customers like email. According to research, 77% of consumers prefer to receive permission-based marketing communications via email. So, don't overlook the potential email can bring to your business. If done well it offers some great benefits.

• It's cost-effective - implementing successful email campaigns doesn't cost the earth and ROI is generally good.

• It's flexible - It is an excellent channel of communication for a wide variety of customer communications. Amongst other things it can be used for sales drives, as part of your retention strategy, service and product updates, branding, customer services, online PR, CRM and market research.

• It's targeted - email enables you to segment your audience so you can customize messages to specific, targeted groups...