Startup Guides > Mobile Shopping Trends Reveal That Customers Combine Online With Offline

Nowadays, the quest for speed, easy access and convenience are a priority with consumers of almost every generation. Technology has impacted every aspect of our daily lives, shifting how we gather information and research and affecting our purchasing choices and habits. We want access to information from our smartphones, and we want technology integrated into our shopping experience. To remain competitive, retailers and developers must leverage the technology that consumers use today and the technology they want tomorrow.

Consumers are actively using their desktop computers, laptops, and mobile devices to browse online. It is no surprise that Millennials are leading the technology charge, but it might surprise some that though 90% of them are doing some of their shopping through their phones, many are also going to the store to pick up their purchases. One thing is certain, social media and Internet technology are allowing consumers to drive demand for personalized experiences, and retailers must keep pace with this trend...