Startup Guides > 5 Lies About Content Marketing That Businesses Must Avoid

Content marketing has become very popular. Businesses see the benefits that competitors are enjoying from publishing highly valuable content, and they are looking for ways to do the same themselves.

Producing large quantities of great content ideas is often more difficult than anticipated, and companies that enter content marketing for the first time often have some unrealistic expectations for the type of results it will provide as well as how quickly those results will come.

There is a lot of information out there that can help businesses to set realistic expectations for themselves when they first start content marketing. Unfortunately, most businesses don't take the time to truly learn about what they can expect when they first start publishing content, how long it can potentially take to see positive results, and how much time they can expect to put into the creation of that content. ..