Startup Guides > 9 Content Marketing Steps to Follow When You Have a Low Budget

Content marketing is now one of the most popular digital marketing strategies today, with most B2B marketers using it in some way.

But it costs significant time and money. What if you don't have those dollars to invest? What if you're just starting out, or what if you're already investing the bulk of your marketing budget in other strategies?

Though not ideal, it's actually possible to start a content marketing campaign with no money whatsoever. Here's what to do:

1. Rely on basic research

You don't need to invest in heavy-duty market research when you're first starting out, digging into complicated details of your demographics' personal lives. Instead, do as much research as you can with basic Google searches and subsequent reading. Take a look at the type of content your competitors are producing, and what kind of audience they're targeting. Research your key demographics and how they typically behave and make purchases online. This basic information should be enough to help you craft the skeletal framework of your content campaign...