Startup Guides > Using Social Media Influencers as a Marketing Strategy for Better ROI
Influencer marketing has become a primary choice for
companies and brands that want to increase exposure and get connected with a larger audience of potential customers.
But, what comes into question is the way brands tackle their influencer campaigns. It's not uncommon for brands to adopt a non-focused, one-size-fits-all strategy to their influencer marketing; however, this brings varied, and often less-than-ideal results because there is no focus on key performance indicators.
You need a clear strategy to get the most out of your campaigns. Furthermore, focus is essential. If you execute a strategy that focuses on too many goals at once, the tactics will under-perform. Rarely will customers like or comment while also clicking to buy a product...