How to Get Started with Influencer Marketing Campaigns
Many experts agree that influencer marketing as a marketing strategy is surging right now. Why? The largest reason is social proof.
According to research firm Yankelovich, Americans are exposed to 5,000 advertisements a day. Overwhelmed consumers are now experiencing "banner blindness" as they mentally tune these ads out. With many consumers using ad blockers, more and more brands are moving away from targeted ads and moving toward paying these influencers to represent their brands.
Though now is a great time to experiment with influencer marketing, it's important to consider the following 4 factors to make sure you maximize the return on your marketing dollars:
1. Consider your brand
Before you seek out influencers, you should first consider your brand. Many industries have influencers that are easier to identify than others. Fashion and beauty brands are already using influencer marketing. Other brands that work well with influencer marketing include food and beverage, consumer technology, and health and wellness...