Startup Guides > 6 Ways to Create Content that Attracts Audiences and Customers

As an entrepreneur or small business owner, coming up with ways to interact with your audience on a daily basis can start to make you feel as though you're stretching your creative capacity a bit thin. Yet developing strategies to engage with your audience and keep them coming back for more is critical to long-term social media marketing success.

Connect with customers for the long haul with these 6 content strategies that will spur conversation and tell your story over time...

1. Create micro-campaigns from long-form content:

Whitepapers, e-books, and original research provide the material needed to create targeted micro-campaigns. For example, develop a short campaign where you share multiple data points, inspiring quotes, and insightful soundbites from a presentation or infographic. Include a link to the long-form content. In the process, you'll share valuable content to your audience and drive traffic to your content at the same time...