6 Ways to Create Content that Attracts Audiences and Customers

As an entrepreneur or small business owner, coming up with ways to interact with your audience on a daily basis can start to make you feel as though you're stretching your creative capacity a bit thin. Yet developing strategies to engage with your audience and keep them coming back for more is critical to long-term social media marketing success.

Connect with customers for the long haul with these 6 content strategies that will spur conversation and tell your story over time...

1. Create micro-campaigns from long-form content:

Whitepapers, e-books, and original research provide the material needed to create targeted micro-campaigns. For example, develop a short campaign where you share multiple data points, inspiring quotes, and insightful soundbites from a presentation or infographic. Include a link to the long-form content. In the process, you'll share valuable content to your audience and drive traffic to your content at the same time.


2. Use polls and ask questions:

Increase engagement by encouraging your audience to share their opinions, thoughts, and views. Use polls or ask an open-ended question. Invite your audiences to engage with you by asking insightful and timely questions. Ask questions to tap into the collective curiosity of people interested in your space. Share the results with your audience or repost the most interesting answers.

3. Go cross-channel:

Think of your 40Billion.com whiteboard as a way to showcase your brand narrative over time. Share current and past blog posts, positive brand news, industry events and research, and highlight customer case studies. The content you're producing for other channels can be strategically repurposed with your audience in mind.

4. Include visuals in your posts:

People are 3 times more likely to engage with posts that include visual imagery. Today's audiences have a large appetite for visual experiences, so add YouTube videos, images, and GIFs to your posts. Visual content captures people's attention when they're scrolling through your whiteboard and encourages deeper engagement.

5. Develop a themed series:

Develop a content series that you can create new content for over time, linking together multiple posts around a common theme. Some examples include:

- Profiling your customers or industry leaders
- Sharing surprising facts about your industry
- Introducing new employees
- Providing quick how-to tips in your space
- Highlighting moments in the timeline of your company's history

6. Curate compelling content:

Think about how curated content can help you find new stories. What publications, thought leaders, and influencers do you follow? Look for opportunities to share content from your audience. Sharing other people's content builds relationships and introduces another fresh perspective.

Creating a great content strategy that's always on and showcases your brand requires planning. Pull inspiration from different sources and look for a mix of opportunities to create content in advance and react to what's happening in real-time. By pulling inspiration from multiple sources, you'll keep your content fresh and your audience engaged.

About 40Billion.com

40Billion is the social network of entrepreneurs and crowdfunders - a social platform for connecting business owners and promoting the things they create. Use 40Billion to find professional contacts and projects, get affordable digital marketing and social media promotion, and show off your creations to the world. Awarded Best Small Business Marketing Platform by US Business News!

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