Startup Guides > Why Entrepreneurs Need to Create Their Own Brands

Somebody has probably talked to you about how to brand yourself; how personal branding is this incredibly important thing that everyone is doing these days; how, if you've built a business and are trying to grow, it's not something you can ignore.

Or is it? Personal branding, just like regular branding, is something that's often completely out of your control. If you're trying to brand yourself as something you're not, it's very difficult, if not impossible. And, when you're already running a business and busy with the day-to-day grind, it can seem like a waste of time to focus on personal branding.

But personal branding isn't just about getting a cool logo, a fancy business card, and a professional email header. It's really about who you are, what you do, how you do it, and the business that you run. Furthermore, it can be a valuable tool to generate new leads and to close more sales...