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8/25/2022 7:08:54 PM 
 

3 Steps for Marketers to Get More Out of Social Media Posts
 

3 Steps for Marketers to Get More Out of Social Media Posts

Capturing the return-on-investment (ROI) of social media is a challenge that's almost as old as the Internet itself. The reason comes down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market.

This landscape is creating a fragmented data picture, where information often lives in silos between teams. Not to mention, most of the data that marketers have access to remains unstructured, making it challenging to identify signals and patterns.

So how can you tackle the business-critical challenge of connecting brand storytelling through blogging, social media, and even offline channels to a purchase? Follow this three step process.....

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3 Steps for Marketers to Get More Out of Social Media Posts