Startup Guides > How to Build Great Marketing Relationships for your Business

Have you heard the term "relationship marketing" being tossed around recently? Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to social media marketing to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers' best option. The most important part of relationship marketing is facilitating two-way conversations with your customers.

What is relationship marketing and what can it do for your business?

This type of marketing differs from traditional marketing in that it's not transactional, but rather relational. The old way of doing things focused on making more sales. The new, better way focuses on creating a better overall brand experience that will not only help you attract more customers, but retain those existing ones for the long term...