Startup Guides > Mobile Strategies To Win Over Purchasing Preferences Of Women

It's a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they overwhelmingly prefer to shop in physical retail stores.

They like to touch and feel the products they're considering buying and they enjoy the social interactions that come from shopping with friends and family.

What's new is that they do so with their smartphones in hand while shopping at brick-and-mortar stores.

Their mobile devices have become valuable decision-making tools for what and where to buy. Retailers have a unique opportunity to take advantage of these new habits by first understanding the purchasing preferences of women, and then using mobile advertising to target them the right way. ..