Startup Guides > Social Media Marketing - 5 Myths

Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be.

Over the past five years, social media has become an increasingly important part of many companies' marketing strategies. But there are still some misconceptions about how to use social media to drive sales and which services are worth the investment of company time and resources.

Here are the five myths:

Myth #1: If it doesn't go viral, it wasn't worth the effort.

When people think of social media success stories, they usually think of giant campaigns with millions of views, such as the Old Spice campaign or Blendtec's Will It Blend. Yes, those campaigns were very successful, but that's the wrong way to think about social media. Social media marketing isn't about a big one-time hit. It's about adding value over time. The best campaigns are interesting and unique, disseminate content that passes the litmus test of "would you bother sharing this yourself", and help you organically grow your audience over time...