Startup Guides > Is Word-Of-Mouth Marketing Still Effective?

It's not a big secret that word-of-mouth advertising is 10 times (10x) more effective than a traditional ad. But contrary to popular belief, less than 10 percent of those much-sought-after personal recommendations happen online.

What makes people likely to talk about your business and share your digital content via email, social media, or face-to-face? Here are some tips for encouraging people to spread the word about your business online:

1. BE EMOTIONAL.

Which types of New York Times articles get emailed most often by readers? It was discovered that emotion, particularly awe, leads to transmission. If you've just read this story that changes the way you understand the world, you want to talk to others about what it means. You want to proselytize and share the feeling of awe. If you read the article and feel the same emotion, it will bring us closer together. ..