Social Advertising Is Here To Stay. Learn To Live With It.
Let's face a simple fact, boys and girls: advertising on the social channels is here to stay and, increasingly, social butterflies who want to get noticed will have to spend money on it.
This will come as a discouraging news for the legion of social media
mavens who like the free nature of the social channels but reality is reality and marketers, organizations and business who really want to advance themselves will need to get serious about spending money on social advertising.
We all know the major social networks need to produce revenue to remain viable and we've long ago realized ad sales is really the most successful revenue generator or any mass media. So, it stands to reason social media would be no different.
But none of this means the big-time marketers of the world have realized this yet...