Startup Guides > Email Marketing Is Still Alive And Well

While some say that email isn't an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic.

One reason is that email is still a dominant avenue of communication in business. In fact, 91% check their email daily.
Email subscriptions to websites for updates and information is growing at the fastest rate ever, with 74% of consumers actually preferring to receive commercial communications by email.

Review Your Email Lists For Segmentation Opportunities

A common opportunity we uncover is email list segmentation. Companies usually default to using a single email marketing list and offering a monthly newsletter signup.

The problem here is that a 'one-to-many' email message - especially a newsletter - isn't relevant for every customer.
Every customer does not need every email...