Startup Guides > Step-By-Step Guide For Social Video Marketing

Here's a list of buzzwords for you: social, video, and marketing. But if you put them together, they create something that can powerfully engage customers and greatly improve their online experience.

It's a combination that works very well for online marketing: the grassroots, viral environment of social media; video's ability to engage; and a strong marketing strategy.

You're likely well aware of video's value in bringing your brand and messages to life. But simply posting video isn't enough to change consumer behavior; you need to do extra work to encourage people to interact with your content, contribute their ideas, and give it the thumbs-up. As social media changes the rules about marketing and relationships, conversation must be a part of any content you produce...