Startup Guides > How to solve one marketing puzzle

Take a look at all of the marketing you've done over the last several months. Chances are, most - if not all - was effectively limited to product or service promotion. While offers and advertisements are important, promotions are really at the bottom of the food chain when it comes to building a strong brand.
Products and services rarely differentiate a business.

Unless you're the only provider of the goods and services your business provide, products and services don't give people a reason to choose to do business with you; not really. In fact (if we're being totally honest) for many businesses, even the customer experience provided is roughly equivalent to the same type and quality provided by competitors.

The One Thing Your Marketing Must Do..