Startup Guides > Turning Holidays Gifts Into a Marketing Tool - 6 Ideas

Hopefully you've already created your annual customer and client holiday gift list. Whether they've been naughty or nice, all clients should get recognized in this holiday ritual. But how can you make your holiday gifts do double duty-not only as a "thank you" for the past year's business, but also as a marketing tool to encourage more business in the new year? Here are some ideas.

Remind them of you:

The simplest way to make your holiday gift a marketing tool is to choose a promotional product with your company's name and/or logo on it. But for best results, make sure it's something your client will actually use-ideally, in a setting when they'll be thinking about buying what you sell. Also make sure it matches your brand and is relevant to your business. For example, if you sell accounting services to businesses, a high-quality pen set, sophisticated note pad or travel coffee mug is likely to be used at or on the way to work when the client is thinking business...