Startup Guides > Secrets Of Virgin Atlantic's Marketing Success

Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.

You may think Virgin Atlantic is a huge airline worldwide, but they're not. Maybe they're the No. 2 airline in the UK, but they don't even hold a candle to United, American or Delta here in the U.S. So how does this airline with 18 departures a day survive, and better yet, thrive? They don't have a huge digital marketing budget like you might imagine (more than you and me!) so they need to be very clever about how they market their product. They need to be somewhat grassroots. On top of this, their customers usually only fly once or twice a year, so they need to develop an on-going relationship with them in-between flights...