Startup Guides > 5 Fundamentals Of Marketing For Any Business

Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.

If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization.

Even for businesses located in the same town and industry, marketing plans and tactics can be widely divergent depending on a variety of factors. While some marketing tactics may be more effective for your small business than others when it comes to helping, you increase sales, build your lead pipeline, garner customer loyalty and referrals and identify emerging trends, it's still true that your marketing strategies must be built to help you accomplish each and every one of these goals...