Startup Guides > 5-Prong Approach To Creating An Effective Social Media Marketing Strategy:

Creating a social media strategy is essential for every social media marketing professional in order to have an effective social media campaign. Social media marketing should be merged with your traditional marketing plan.

The following five-pronged approach will help you create an effective social media marketing strategy:

1) Create Short-term & Long-term Goals

Many companies want to dive into social media just because it's what everyone else is doing; and because of that me-too attitude many companies end up drowning in social media and no one notices them.

First of all, create specific goals by asking yourself the following question: "What does my business want to get out of social media?" ..