Startup Guides > One Man Marketing Department !!!

As an entrepreneur, small business, or a one-man show, marketing can be very difficult to tackle. Where do you start? What would a realistic marketing plan be? How can you get the most out of your time? These are all questions that small businesses face. Here's how to "hit it out of the park" as a one-person marketing department...

Set Realistic Goals:

We'll just throw this out there - you're not going to have the capabilities of Coca Cola when it comes to your marketing efforts. It's great to set high standards, just make sure that they're obtainable. When you're a one person show, what you can and cannot accomplish is really black and white - how many hours in the week do you have available to set aside for marketing and what skills do you possess to execute against your marketing goals. Especially as you grow, the problem becomes that you don't have the time or expertise to hit your goals and that's when it's time to reach out for help...