In my company I work within the SMM team and I would like to share with you some of our teams experiences in undertaking Social Media Marketing. I work as part of this team and last month was responsible for a project where we had to build 'buzz' and promote a collection of cartoon characters within some social networks.
Here are some tips that helped me and you find some of these useful when next time you run a SMM (social media marketing) campaign.
1. Build a strong team
Like when you work on other campaigns, you need an excellent and strong team, no matter how many members there are, to support you and to work with you for the ultimate goal. Everyone needs to have a clear understanding of the goals and outcomes - know the role/responsibilities of each person in the team.
2. Choose the right platform
As the objectives and goals change, the platform you choose to help manage the campaign must be flexible and able to report the right metrics. In addition to a brand promotion, you need to identify where your target audience can be found so you can target these people. Therefore you need to be able to identify where your target audience spends time; SNS, BBS, Micro-blogging etc.
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