Startup Guides > Facebook And Marketing: 4 Useful Tips For Success

Let's face it, Facebook and marketing work pretty well. Are you getting so tired of reading article after article of people writing about how marketing on Facebook is a waste of time? Whether you are a B2C or B2B company it doesn't matter. If you are not getting results from Facebook you need to change your strategy plain and simple. While it does take a bit of time, effort and budget there is no doubt Facebook is effective and should be at or near the top of your company's digital marketing plan.

Below are 4 top tips for creating a successful Facebook page:

1. Understand Facebook's EdgeRank System

If you want to be successful using anything, then you need to first learn how to use it. Facebook uses a system called EdgeRank to determine where and how your post shows up in a user's news feed. By creating new posts that best follow the EdgeRank criteria you can guarantee that it will be seen by the most possible people. While its worth finding a resource that outlines this in greater detail my quick recommendations include: posting regularly around the same time; including videos, photos and links, not just text in your posts; having a clear call-to-action, such as asking questions or creating a poll; and posting relevant content to your audience. Essentially, the more engagement your post gets the longer it stays in the news feed...