Facebook And Marketing: 4 Useful Tips For Success
Let's face it, Facebook and marketing work pretty well. Are you getting so tired of reading article after article of people writing about how marketing on Facebook is a waste of time? Whether you are a B2C or B2B company it doesn't matter. If you are not getting results from Facebook you need to change your strategy plain and simple. While it does take a bit of time, effort and budget there is no doubt Facebook is effective and should be at or near the top of your company's digital marketing plan.
Below are 4 top tips for creating a successful Facebook page:
1. Understand Facebook's EdgeRank System
If you want to be successful using anything, then you need to first learn how to use it. Facebook uses a system called EdgeRank to determine where and how your post shows up in a user's news feed. By creating new posts that best follow the EdgeRank criteria you can guarantee that it will be seen by the most possible people. While its worth finding a resource that outlines this in greater detail my quick recommendations include: posting regularly around the same time; including videos, photos and links, not just text in your posts; having a clear call-to-action, such as asking questions or creating a poll; and posting relevant content to your audience. Essentially, the more engagement your post gets the longer it stays in the news feed.
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2. Test, Test and Test!
In marketing, you can never keep doing the same thing over and over again. You have to constantly switch things up and test your strategies, and Facebook is no different. Test different kinds of posts between text, pictures, video, links, polls etc... See which ones your followers enjoy engaging with the most and also what kind of topics resonate most with them. When you try out the paid advertising options, test out different budgets & tactics to see which ones provide the best results. Over time, you will find the winning formula that works best for your company or brand.
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3. Content is Still King
It all comes down to producing good content. No one is going to engage with your posts and you will have trouble building a quality Facebook community if you are not consistently posting content that is relevant and interesting to your network. It is a good thing to mix in some funny posts or off-topic items once in a while, but you will want to make sure the majority of your posts are related to your company or industry.
4. Sponsored and Promoted Posts
Going the free route will only take you so far. Sometimes it helps to get a little boost by trying out the paid advertising options. If you have a smaller budget, try out the Promoted Posts. Promoted Posts are great when you have an important announcement or content that you want the most amount of people to see and engage with. This option allows you to stay at the top of news feeds longer, and when people engage with it, their friends will also see it as well.
There is no doubt Facebook is a viable and effective advertising option that should not be ignored. Next time you read an article about how it does not work for someone, don't jump to conclusions. Give it a fair shot using some of the tips above, and see how it works out for you.About 40Billion.com
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