Startup Guides > How to Maximize the Marketing Potential of YouTube - 9 Tips

Most social media strategies involve routine updates on Facebook and Twitter - and if they're particularly ambitious, Instagram and LinkedIn. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. But a great video, optimized for sharing, can catapult a startup into trendiness.

1. Partner With YouTube Celebrities

There are many YouTube users who have hundreds of thousands of subscribers. Research to find YouTube users whose audiences may be interested in your product or service and partner with them. Have them talk about you in their videos. Give them freebies.

2. Link Back to Your Site

One of the best ways to turn YouTube views into traffic and sales is to invite people back to your website at the end of your videos. Then, make it really easy for them by including a clickable link right in the video description box. Make sure you look at where your website traffic is coming from; you might just notice that YouTube traffic is the most engaged. ..