Startup Guides > Promote Your Business on a Tight Budget

What is product marketing anyway, and how is it different from promotion? Promotion and publicity are not to be confused with marketing. Marketing has to do with how you express your identity. Promotion has to do with how you convey your marketing message to your target audience, and publicity is what you get when people notice your offer and talk about it. That happens when your offer is compelling enough that it will create some serious buzz. If you are not making enough waves in the media, you aren't kicking hard enough!

Publicity and promotion are where you educate someone about your product and they feel inspired to contact you to know more with a view to buying. Publicity and promotion take place once you have fixed your marketing; it just results in a better conversation with your clients. And higher profits for longer periods. Here's how:..