Startup Guides > 9 Ways of Making Content More Effective

What is content marketing? Content marketing is a method of providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you top-of-mind when it is time they make a purchase decision. The model fits every industry you can think of, including yours.

Content marketing helps in generating more leads, sales, and business. It also helps improve conversions and effectively establish your brand.

Maybe these stats will help convince you.

• 80% of American Internet users interact with blogs and social media.
• 70% of people would rather learn about a company through articles than through ads.
• 90% of consumers find custom content useful.
• 62% less costly than traditional marketing...