Startup Guides > Traditional Marketing And Content Marketing: Can They Co-Exist?

As content marketing continues to grow in popularity, a question being asked more and more is "should I replace my traditional marketing with content marketing?" The short answer is no.

It's easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms - but if they are effective, you shouldn't give them up. Instead, rephrase that question to ask "how can I integrate content marketing into what I'm already doing?"

Content marketing is a philosophy, not a platform. It is a belief that you should educate and help your customers, and by doing so, they will reward you with their business. Content marketing should synch with your existing marketing, not replace it. If that marketing happens to be through traditional channels, so be it. Of course, it can also integrate nicely within your current online marketing too...