12 Proven Content Marketing Tricks to Maximize Traffic

Startup Guides > 12 Proven Content Marketing Tricks to Maximize Traffic

Are you sick and tired of the same old content marketing tricks that just don't seem to increase your traffic?

Today's audiences are tired of the same old stuff, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.

If you're risk averse, never fear - while these tips may be unusual, they've been proven:

1. Expert Content
Content from experts - like news coverage or a thought leader endorsement - really works.

2. Shorter The Better
Consider cutting content back, and providing more value in fewer words to today's attention-challenged audiences. Follow these tricks:

Write shorter introductions.
Never assume your readers are beginners, respect their intelligence.
Use pretty pictures and great data.

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3. Spend More Money
Most businesses are now engaging in content marketing, and more and more companies spend the bulk of their marketing budgets on creating fantastic content? Content is a cost effective way to acquire customers, but you might not be able to perform miracles on a shoestring budget.

4. Be an Adopter of Social Media
Social media networks are filled with everyone's interests, product habits, education, work history, friendships, and more. Use them!

5. Use Video
Video is a particularly powerful way to market products that may be stiff, hard-to-love, or highly technical.

6. Think Small
Mini blogging and mini infographics are popping up as a good form of social media or blog content.

7. Don't Be Afraid of a Total Reset
Blogs stagnate over time. It happens. One of the worst mistakes is when marketers are afraid to take a critical look at their content strategy. Don't be that marketer; yes, your readers will forgive you as long as you don't disappear for too long. Look for new content marketing tricks and ideas.

8. Share Some Data
It's no secret that being a nerd is pretty cool right now -- Bezos, Zuckerberg, Gates. Data is definitely in. So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original whitepaper? These kinds of content marketing activities can build brand respect, links, and long-time readers.

9. Offer Awards
Everyone loves being recognized for their effort, so why not start some industry awards? This could be in the form of discounts, coupons, or free products.

10. Start a Microsite
Do you need to market to a subset of your brand's buyer personas? Are you about to launch a pretty sweet new product? Microsites are super cool, easy to digest, and focused. While some would argue that this tactic is mostly for brands with an established audience, it certainly can't hurt to launch a pilot of niche content promotion in the form of a microsite.

11. Be Original. Be Creative
If you can only pick one tactic to improve your content marketing, make a commitment to improve your visual aspects. Once you gain proficiency in the abundance of free photo-editing and graphic design tools available online, it's not likely to take more than a few minutes each time you publish, and you'll surely see your traffic from social media increase and soar.

12. Host a Webinar
If your company has a top-of-the-funnel problem, capturing more traffic could be as simple as hosting a webinar. Webinars are a particularly powerful tool for buyers who are in their early research stages before making their decision to buy something.

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12 Proven Content Marketing Tricks to Maximize Traffic