Startup Guides > Cheap Ways To Get Exposure, Stay Profitable

How do smart entrepreneurs ensure their businesses stay profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or acting on their customers' complaints, or networking in the right places (even while social distancing). But don't just think outside the box, get rid of the box! Be creative. Use guerrilla tactics. And if that doesn't work, sometimes it just doesn't hurt to ask questions. The truth is, your success is going to be dependent upon how much work you're willing to put in and how good you are at telling your story.

Here's a recipe for marketing on a shoestring budget. Lack of funding is a problem many people face when looking to start a new business. Sometimes, taking out a loan is not possible or is simply not enough to cover costs. While there are many funding alternatives, including crowdfunding, equity-sharing, and pitching for angel investment, if you'd prefer to go without the loan, there are a number of things you can do yourself:..