Startup Guides > How To Avoid Seasonal Slowdowns, And Keep Growing Your Business

Does your business experience uncertain revenues during summer months or other seasonal or even unexpected slowdowns? If so, you may be looking for new marketing ideas to grow your business. Here are 4 ways you can give in order to get more customers and sales this summer.

For seasonal companies that thrive during summer months, marketing might be a cinch. For those that experience uneven sales, slowdowns or other seasonal disruptions, lack of cash flow might mean that summertime is not so hot. These four marketing ideas can help whether you want to sustain seasonal momentum or avoid a summer sales slowdown:

1. Give Up

Give up on old assumptions. Give up on everything from your promotional strategy to buyer profiles; and take a step back to determine whether taking a new approach to your overall marketing approach, changing your marketing mix, or even identifying whole new segments of target markets may be the key to growing your business more quickly during summer months...