Member Posts > 17 proven email marketing tips for hotels

Email marketing is a highly effective way for hotels to reach and engage with their guests and customers. Here is a guide for hotels to get started with email marketing with hotel email list
1. Define your target audience: Understanding your target audience is critical to the success of your email marketing campaigns. Who are your ideal guests and customers, and what are their interests and needs?
2. Build your hotel mailing list: Start collecting email addresses from your guests and customers, either through sign-ups on your website, at the front desk, or during special events. Make sure to get permission before sending them emails.
3. Choose your email marketing platform: There are many email marketing platforms available, including Mail chimp, Constant Contact, and Campaign Monitor. Choose a platform that fits your budget and has the features you need, such as email templates, list management, and reporting.
4. Create engaging email templates: Design email templates that are visually appealing, easy to read, and include your brand's logo and colors. Make sure your emails are optimized for mobile devices.
5. Plan your email campaigns: Decide what type of emails you want to send and when you want to send them. Consider sending welcome emails, promotional offers, newsletter updates, and surveys to gather feedback from your guests and customers.
6. Personalize your emails: Personalization can greatly increase the effectiveness of your email campaigns. Use your guests' and customers' names, interests, and preferences to make your emails more relevant and appealing to them.
7. Test and optimize: Before sending your emails to your entire list, test them to make sure they look and work as you intended. Then, monitor your email campaigns' performance and make adjustments as needed to improve their success.
8. Follow up: After each email campaign, follow up with your guests and customers to see how they responded. This can help you refine your email marketing strategy and improve your future campaigns' effectiveness.
9. Segment your email list: Segmenting your email list into smaller groups based on specific criteria, such as location, interests, or past behaviours, can help you target your emails more effectively. For example, you can create a segment of guests who have stayed with you before and send them special offers to encourage repeat business.
10. Use subject lines and calls-to-action wisely: The subject line and call-to-action are critical components of your emails. Make sure your subject lines are clear, concise, and entice your guests and customers to open your emails. Similarly, your calls-to-action should be clear, actionable, and relevant to the content of your emails.
11. Measure your results: Tracking the success of your email campaigns is important to determine their effectiveness. Use metrics such as open rates, click-through rates, and conversion rates to see how well your emails are performing. This information can help you make informed decisions about your future email campaigns.
12. Stay compliant with laws and regulations: Make sure to follow the laws and regulations regarding email marketing, such as the CAN-SPAM Act in the US and the General Data Protection Regulation (GDPR) in the EU. This includes providing an opt-out option for your guests and customers and properly handling their personal information.
13. Use attractive visuals: Visuals, such as images and videos, can help make your emails more engaging and appealing. Use high-quality images that are relevant to your message and complement your text. Consider including videos that showcase your hotel, its amenities, and the local area.
14. Make use of automation: Automation can save you time and make your email marketing more efficient. Consider setting up automated welcome emails, follow-up emails, and triggered emails based on specific actions or behaviours. For example, you can send a follow-up email after a guest's stay to ask for feedback or send a promotional offer on their birthday.
15. Keep your content fresh and relevant: It's important to keep your content fresh and relevant to keep your guests and customers engaged. Stay up-to-date with industry news and trends and share this information in your emails. Offer valuable and interesting content that your guests and customers will appreciate and look forward to receiving.
16. Use a clear and concise writing style: When writing your emails, use a clear and concise writing style. Avoid using industry jargon or overly technical language and make sure your messages are easy to understand. Use short paragraphs and bullet points to break up your text and make it easier to read.
17. By following these additional tips, hotels can further improve the effectiveness of their email marketing campaigns and achieve even better results. Remember, the key to successful email marketing is to understand your target audience, offer valuable and relevant content, and continually test and optimize your campaigns.