Startup Guides > 8 Best Ways to Optimize Your Marketing Video Landing Page

Marketing videos are virtually essential to growing any business these days, and there are many benefits to having videos on your landing pages. For example, videos are an easy type of content for your potential leads to consume and retain, plus most people actually want a video to explain the business, product or service to them.

It's important to note that videos are not the only thing you need to focus on when it comes to creating an optimized landing page that converts. There are many other variables to consider - such as having a unique value proposition, contrasting call-to-action (CTA) button, clear wording, and more.

What are some video best practices for your landing page?

1) The simple headline: ..