Word of Mouth Marketing and Social Media
Word of Mouth Marketing (WOMM) has always been a powerful way to influence business results and grow sales.
Why should Marketers care about WOMM?
If you could master what has been identified as the most valuable form of marketing - the one that consumers trust above all others and the one that is most likely to drive sales for your company - would you instead choose to ignore it or leave it to chance?
Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win the marketing race, you need to unleash the power of word of mouth. Keep in mind that a good WOMM strategy is credible, social, repeatable, measurable and respectful.
Let's look at the facts: According to Nielsen, the vast majority of consumers believe recommendations from friends and family over all forms of advertising, and most marketing executives indicate that they believe word of mouth is the most effective form of marketing. However, few say they have mastered it...