Startup Guides > 6 Smart Email Triggers for Marketing Automation

Targeted emails - or emails triggered by an event or action - can be a great way to deliver the right content at the right time to the right people. A thank you, confirmation, or abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.

As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database.

Take a look at these great examples for some expert ideas of targeted emails you can incorporate into your own email marketing campaigns:

1) The Welcome Email..